Hi👋🏻I'm Bold, a multidisciplinary designerBayansan Oyunbold
working in UX and visual design for 8+ years.
I've designed for brands like
Lexus Hoya and Dunlop.
For the past 3 years I've focused on e-commerce,
putting UX👨‍💻first to build habits users stick with,
and building design systems that scale.
Now I'm exploring how AI🤖can reshape the design process,
using tools like Claude Design, Magic Patterns, and Paper,
turning ideas into prototypes and production-ready experiences
faster than before.

Let's dive into it ↓

Selected Works

Five projects in detail. Each one covers the problem, how I approached it, and what changed as a result.

Project Management App

Research Design System Web App Design Project Direction

Project Timeline is our team's internal project management app. It's built around one shared visual timeline, so we plan and track every project in one place.

DUNLOP

Creative Direction Product Promotion Web Design Web Design

Dunlop Grandtrek R/T01 is a rugged-terrain tire for SUV and 4x4 drivers. The line had just been split into Lifestyle, On-Road, and Off-Road, so I gave each one its own visual direction and kept all three clearly Dunlop.

SYDNEY CASSETTE

Design System Web App Design UX Improvement

SYDNEY CASSETTE is an internal operations and ERP web app that helps manufacturing staff manage purchase orders, inventory, and production scheduling.

Lexus Membership Digital Magazine

Design Direction UI/UX Design Design System

A digital magazine for Lexus Card members, with members-only content. It had to feel as premium as the brand.

Caak A Social News Platform

Product Design UX Strategy Branding

Caak is a social news platform on iOS, Android, and web. Users post news and earn money when their posts perform well.

Across Products and Industries

Shorter looks at work for very different clients: an airline, a food brand, an optics company, a kids' bike maker, and more. Most of it is web and app UI/UX, with some branding and photography.

HOYA

Corporate Website UX Improvement Design System

Redesigned the design system and user flows for Hoya, a global optics and medical technology company.

Calorie Mate

Creative Direction Product Promotion Web Design

Designed the product promotion page for Calorie Mate, one of Japan's best-known meal-replacement brands.

MIAT Mongolian Airlines

UI Design Interaction Design

Led UI design for MIAT Mongolian Airlines' booking app. I cut a long, multi-step booking flow down to a few taps.

Strider

Web UI/UX Design User Interviews

STRIDER® makes balance bikes ridden by more than 4 million kids in 25 countries. I designed their e-commerce site and its UX.

Clooking

Responsive Web Design

Designed the recipe site for Sirius's new Clooking oven, so owners can find recipes and get more out of it.

CONPASS

Branding Web Design

Designed logos, branding, and websites for Coogee and CONPASS, a D2C brand studio.

Shinagawa Intercity

Responsive Web Design Photography>

Designed the website and shot the photos for Shinagawa Intercity, a large redevelopment in Tokyo. Doing both kept the look consistent.

Outside of Work‍‍