GRANDTREK R/T01
by DUNLOP
Dunlop Grandtrek R/T01 is a rugged-terrain tire for SUV and 4x4 drivers. It's comfortable on the road, grips well off it, and comes in a wide range of sizes with two sidewall designs.
Context
The line had just been split into Lifestyle, On-Road, and Off-Road, so I gave each one its own visual direction while keeping them clearly one brand. The design had to show how tough the tire is and still keep the interface clean and easy to scan. The main job: help customers find their tire size fast and see what it can do off-road.
Timeline
Feb 2025 - Mar 2025
Tools
Figma, Photoshop, Illustrator
My Role
UI Designer, Visual Designer
Challenge
The product was split into three segments: Lifestyle, On-Road, and Off-Road. Each needed its own look, but all three still had to feel like Dunlop.
Goal
I kept the visual system minimal so product info is easy to scan and the tire stays the focus. The palette is black, white, and earthy tones, with big photos that show how rugged the tire is.
Design & Interactive Sections
Interactive product selection. Short descriptions and photos make tire options quick to compare.
Interactive performance chart for each tire.
Top page Design
Other Pages Design
